Australia · review · updated 2026-08-01
Principle
Sydney-built cloud system, and the most AI-forward product in Australian dentistry.
In Australia: Built in Sydney. Runs on Google Cloud’s Australian data centres with data encrypted at rest and in transit, which is the answer to the Privacy Act question buyers here should be asking.
Who it’s for
Practices that want AI in the workflow now, from a local vendor, and will negotiate a quote.
What Principle costs
Principle does not publish a price. You have to request a quote, which means you cannot budget or compare before speaking to a salesperson. No figure published; there is an info pack behind a form.
We do not repeat third-party price estimates for quote-only vendors. Several widely republished figures in this category turned out to belong to a different product — see how we compare.
What’s built in
10 of the 19 modules we track are included in the core product.
| Module | Availability |
|---|---|
| Scheduling | Built in |
| Clinical charting | Built in |
| Perio charting | Not stated |
| Native imaging | Built in |
| Billing | Built in |
| Claims | Built in |
| Insurance eligibility | Not stated |
| Payments | Not stated |
| Patient messaging | Built in |
| Online booking | Built in |
| Digital forms | Not stated |
| Recall / reactivation | Built in |
| Analytics & KPIs | Not stated |
| ePrescribing | Not stated |
| Teledentistry | Not stated |
| AI features | Built in |
| Open API | Not stated |
| Multi-location | Built in |
| Orthodontics | Not stated |
“Not stated” means the vendor does not say either way on its public site. We do not infer capability that isn’t documented.
What it does well
- The AI is shipped, not promised: an AI receptionist, a clinical scribe that writes notes in real time, and imaging analysis tied into charting and treatment planning.
- Data is held in Australian data centres on ISO/IEC 27001 infrastructure, encrypted at rest and in transit — a straight answer to the Privacy Act question.
- Australian-built and cloud-native, with gap-filling and automations aimed squarely at the diary problems local practices actually have.
Where it falls short
- No published pricing — the info pack sits behind a form.
- The vendor’s claim to be the only Australian system with a built-in AI receptionist is its own; we have not independently verified it.
- AI clinical features deserve the scrutiny you would give any diagnostic tool. Ask precisely what Clinical Assist does, what it does not, and what regulatory status it holds in Australia.
Compare Principle against…
- Principle vs Core Practice — AI-forward against cloud-native, both Australian-built
Next step
Prices and features move. Before you commit, confirm the current figure with Principle directly, and ask specifically what is not in the base price — that is where budgets slip in this category.
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